Etienne Ledemay is an independent design director based in the south-west of France. In his work, he brings clarity to complexity through a keen eye for detail and a rational, systemic approach. He creates visual identities, websites and print materials for brands, institutions, cultural organisations and agencies.

Trained at Gobelins School Paris, he spent fifteen years working between Paris and London, including eight as lead designer at Spintank. His clients include Arte.tv, The Economist, the Cité des sciences, Arcom, Orange and the Conseil d’État. His practice combines information and interaction design, typographic work, graphic exploration, prototyping and custom-built tools. Pragmatic and precise, it also leaves ample room for imagination.

He defines rules that can live across every medium, from a record sleeve to a website interface. Each stage is shaped in close dialogue with the client, from initial scoping to the delivery of brand guidelines.

Alongside this, he DJs and explores the intersections of music, generative art and AI through personal projects.

Currently available for freelance

Mix

I have been mixing electronic music for twenty years, somewhere between house, techno and trance, with a pull towards the deeper, progressive end.

The mixes above are ones I recorded over the years, grouped in series. Display builds each set around one idea, a percussive take on techno or dub textures. Spotted gathers five finds from the previous month. This is focuses on a single artist or label. I also host Waveform, a one-hour mix show on Wave Radio, every first Saturday of the month at 8pm.

I design the covers too, from travel photographs and visual experiments. The records behind the mixes, bought on Bandcamp since 2017, are mapped in RUNOUT, a data project that links each track to the mixes it appears in.

Track ID

In an ecosystem saturated with algorithms and automated feeds, TRACK ID is a personal project that aims to give value back to digging and music discovery.

No likes, no rankings, no artificial intelligence deciding for us: just the music and the people who pass it on. The app imagines a space for sharing mixes, where every set becomes a gateway to other sounds, other worlds. Each user can share, identify, connect: a mix, a track, a moment. A kind of living map of electronic music, built by the community itself. Because true discovery is not about an algorithm, but about an encounter, an emotion passed from one set to another, from one ear to another.

TRACK ID wants to celebrate this invisible chain, the one that connects diggers, DJs and curious listeners around a shared passion: mix, share, play!

For now, TRACK ID is a fictional project: a personal exploration at the crossroads of my passions, music, mixing and design. It is my way of experimenting and thinking about what a platform designed by enthusiasts, for enthusiasts, could be.

If this vision resonates with other diggers, DJs, designers or curious developers, don't hesitate to get in touch.

Who knows? TRACK ID might well become a reality.

TRACK ID tote bag hanging on a metal grid
TRACK ID black t-shirt with red event typography
TRACK ID app screens on mobile, mix feed and tracklist
TRACK ID app navigation map
TRACK ID desktop app, mix page for Roza Terenzi
TRACK ID desktop app, feed with mix covers and tracklist
TRACK ID desktop app, search results for an artist
TRACK ID desktop app, user playlists