Etienne Ledemay is an independent design director based in the south-west of France. In his work, he brings clarity to complexity through a keen eye for detail and a rational, systemic approach. He creates visual identities, websites and print materials for brands, institutions, cultural organisations and agencies.

Trained at Gobelins School Paris, he spent fifteen years working between Paris and London, including eight as lead designer at Spintank. His clients include Arte.tv, The Economist, the Cité des sciences, Arcom, Orange and the Conseil d’État. His practice combines information and interaction design, typographic work, graphic exploration, prototyping and custom-built tools. Pragmatic and precise, it also leaves ample room for imagination.

He defines rules that can live across every medium, from a record sleeve to a website interface. Each stage is shaped in close dialogue with the client, from initial scoping to the delivery of brand guidelines.

Alongside this, he DJs and explores the intersections of music, generative art and AI through personal projects.

Currently available for freelance

Mix

I have been mixing electronic music for twenty years, somewhere between house, techno and trance, with a pull towards the deeper, progressive end.

The mixes above are ones I recorded over the years, grouped in series. Display builds each set around one idea, a percussive take on techno or dub textures. Spotted gathers five finds from the previous month. This is focuses on a single artist or label. I also host Waveform, a one-hour mix show on Wave Radio, every first Saturday of the month at 8pm.

I design the covers too, from travel photographs and visual experiments. The records behind the mixes, bought on Bandcamp since 2017, are mapped in RUNOUT, a data project that links each track to the mixes it appears in.

GROW

GROW, the first French festival dedicated to creative coding, was launched in 2017 on the initiative of Nicolas Barradeau and the Spintank agency.

The creative direction of the 2018 and 2019 editions of GROW, the first French festival dedicated to creative coding, relies on a visual identity conceived as a generative, procedural system based on the organic shape of the circle, expressing the diversity and energy of the community. Rolled out from print to digital, the brutalist, binary approach invites abstraction, experimentation and movement, echoing the spirit of the festival.

Agency: Spintank

Role: Creative direction, design supervision

Team: Dev, Clément Bardon; Generative tool, Julien Espagnon
Photography: Edouard Ducos

GROW 2.5 festival poster leaning against a wall in sunlight
GROW festival website on mobile, homepage with ticketingGROW festival website on mobile, programme with generative artwork
GROW festival speaker badge on a lanyardGROW festival white tote bag with circle graphics
GROW 2.5 festival poster listing the speakers
GROW festival talk, speaker at a lectern in silhouette