Etienne Ledemay is an independent design director based in the south-west of France. In his work, he brings clarity to complexity through a keen eye for detail and a rational, systemic approach. He creates visual identities, websites and print materials for brands, institutions, cultural organisations and agencies.

Trained at Gobelins School Paris, he spent fifteen years working between Paris and London, including eight as lead designer at Spintank. His clients include Arte.tv, The Economist, the Cité des sciences, Arcom, Orange and the Conseil d’État. His practice combines information and interaction design, typographic work, graphic exploration, prototyping and custom-built tools. Pragmatic and precise, it also leaves ample room for imagination.

He defines rules that can live across every medium, from a record sleeve to a website interface. Each stage is shaped in close dialogue with the client, from initial scoping to the delivery of brand guidelines.

Alongside this, he DJs and explores the intersections of music, generative art and AI through personal projects.

Currently available for freelance

Mix

I have been mixing electronic music for twenty years, somewhere between house, techno and trance, with a pull towards the deeper, progressive end.

The mixes above are ones I recorded over the years, grouped in series. Display builds each set around one idea, a percussive take on techno or dub textures. Spotted gathers five finds from the previous month. This is focuses on a single artist or label. I also host Waveform, a one-hour mix show on Wave Radio, every first Saturday of the month at 8pm.

I design the covers too, from travel photographs and visual experiments. The records behind the mixes, bought on Bandcamp since 2017, are mapped in RUNOUT, a data project that links each track to the mixes it appears in.

Runout

RUNOUT is a personal data design project that maps my Bandcamp collection and crosses it with the tracklists of my mixes published on Soundcloud. Gathered since 2017, the collection brings together more than 1,400 tracks from 215 labels. The project takes its name from the smooth area that follows the last groove of a vinyl record.

The site invites serendipity: you browse it the way you listen to a mix, from link to link, following unexpected connections between tracks, artists and labels. It is built around three constellations to explore as a globe or flat, devoted to mixes, labels and artists, a palette that gives each section its own colour, an animated typographic treatment that reveals each piece of information, and a poster generator that turns the data into typographic compositions. Updated every night with new purchases and new mixtapes, it forms a living map that keeps evolving.

Explore Runout

RUNOUT logotype in white on blackRUNOUT colour palette for mixes, artists and labels
RUNOUT, music data visualisationRUNOUT, music data visualisation