Etienne Ledemay is an independent design director based in the south-west of France. In his work, he brings clarity to complexity through a keen eye for detail and a rational, systemic approach. He creates visual identities, websites and print materials for brands, institutions, cultural organisations and agencies.

Trained at Gobelins School Paris, he spent fifteen years working between Paris and London, including eight as lead designer at Spintank. His clients include Arte.tv, The Economist, the Cité des sciences, Arcom, Orange and the Conseil d’État. His practice combines information and interaction design, typographic work, graphic exploration, prototyping and custom-built tools. Pragmatic and precise, it also leaves ample room for imagination.

He defines rules that can live across every medium, from a record sleeve to a website interface. Each stage is shaped in close dialogue with the client, from initial scoping to the delivery of brand guidelines.

Alongside this, he DJs and explores the intersections of music, generative art and AI through personal projects.

Currently available for freelance

Mix

I have been mixing electronic music for twenty years, somewhere between house, techno and trance, with a pull towards the deeper, progressive end.

The mixes above are ones I recorded over the years, grouped in series. Display builds each set around one idea, a percussive take on techno or dub textures. Spotted gathers five finds from the previous month. This is focuses on a single artist or label. I also host Waveform, a one-hour mix show on Wave Radio, every first Saturday of the month at 8pm.

I design the covers too, from travel photographs and visual experiments. The records behind the mixes, bought on Bandcamp since 2017, are mapped in RUNOUT, a data project that links each track to the mixes it appears in.

IFA

IFA is an urban planning consultancy founded by Igor Fléchard, specialising in land development, property development and social housing, across housing projects, productive real estate and support for local authorities and companies.

The IFA visual identity embodies this expertise and reassuring stance, carried by a promise of clarity and solidity: the rigour of the profession, IFA’s role as a facilitator, the closeness that builds trust with its clients. It is built on the formal work of the logo and a sober colour scheme of mineral tones, Flint, Mist, Limestone, Jet, for a refined and demanding result.

IFA brand identity, business cards and letterhead
IFA brand identity, close-up of the letterforms
IFA brand identity, logo sizes and ABC Diatype typeface
IFA brand identity, primary and secondary colour palette
IFA brand identity, tote bag and study report cover
IFA brand identity, app icons
IFA brand identity, orange graphic pattern with the logo
IFA brand identity, yellow cover leaning against a wall in sunlight
IFA brand identity, report covers in grey and yellow
IFA brand identity, orange cover with an architecture photographIFA brand identity, turquoise cover with an architecture photograph