Etienne Ledemay is an independent design director based in the south-west of France. In his work, he brings clarity to complexity through a keen eye for detail and a rational, systemic approach. He creates visual identities, websites and print materials for brands, institutions, cultural organisations and agencies.

Trained at Gobelins School Paris, he spent fifteen years working between Paris and London, including eight as lead designer at Spintank. His clients include Arte.tv, The Economist, the Cité des sciences, Arcom, Orange and the Conseil d’État. His practice combines information and interaction design, typographic work, graphic exploration, prototyping and custom-built tools. Pragmatic and precise, it also leaves ample room for imagination.

He defines rules that can live across every medium, from a record sleeve to a website interface. Each stage is shaped in close dialogue with the client, from initial scoping to the delivery of brand guidelines.

Alongside this, he DJs and explores the intersections of music, generative art and AI through personal projects.

Currently available for freelance

Mix

I have been mixing electronic music for twenty years, somewhere between house, techno and trance, with a pull towards the deeper, progressive end.

The mixes above are ones I recorded over the years, grouped in series. Display builds each set around one idea, a percussive take on techno or dub textures. Spotted gathers five finds from the previous month. This is focuses on a single artist or label. I also host Waveform, a one-hour mix show on Wave Radio, every first Saturday of the month at 8pm.

I design the covers too, from travel photographs and visual experiments. The records behind the mixes, bought on Bandcamp since 2017, are mapped in RUNOUT, a data project that links each track to the mixes it appears in.

Renault Group

Conceptual proposal for the redesign of the Renault Group corporate website, made in collaboration with the Spintank agency.

The ambition was to position the group as a visionary leader of the automotive revolution, relying on a refined visual universe and interactions inspired by the concept of the beatmaker, the one who sets the tempo and drives the rhythm of an industry. Particular care was given to the user experience, to offer an immersive discovery of the group’s brands, strategy and announcements.

This work illustrates a conceptual design approach serving strong corporate storytelling, reconciling strategic vision and interactive innovation.

Agency: Spintank
Role: Design direction
Team: Creative direction - Pierre Sponchiado, UX design - Noé Falque, UI design - Local Studio, UI motion - Philippe Neveu

Renault Group website on a laptop, homepage with the New Scenic E-Tech
Renault Group website on mobile, homepage sections
Renault Group website, homepage with the new Twingo and the newsroom panel
Renault Group website, typeface and brand imagery
Renault Group website on mobile, Dacia brand page held in hand
Renault Group website, 120 innovative years page with the Clio
Renault Group website on a tablet, electric future page
Renault Group website, long homepage with key figures
Renault Group website, sustainability page Where sustainability rhymes with mobility
Renault Group website on a tablet, article about a circular industry campus
Renault Group website, Refactory campus article pages